Globe & Mail: Inside the Priorities of Canadian Car Buyers
Environics Research partnered with Clutch to uncover the key factors shaping Canadians’ vehicle choices.
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The Natural Resource Sector and Canadian Values: A Caution for Industry
As Canadian consumers place greater importance on corporate responsibility, resource companies face growing expectations to demonstrate environmental stewardship through action, not promises.
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Acting Canadian: How Evolving Identity Is Reshaping the Future of Canadian Brands
Canadian identity is evolving under the influence of five key forces transforming the marketplace. Brands that respond with purpose, transparency, and consistency will earn lasting trust.
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Humble Brands, Strong Values, Real Loyalty
Barry Watson explores how rising Canada–U.S. tensions accelerated a shift already underway: Canadians are increasingly choosing local brands that feel genuine, responsible, and rooted in shared values.
