Users Are Becoming More Savvy About Privacy Trade-Offs
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Meet the expectations of a fast-paced digital world
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
Empowering and establishing a personal sense of control
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Digital Economy: The Canadian Segmentation
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
Online Grocery Experiences That Meet Consumer Expectations
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
COVID-19 Public Trust And Readiness Barometer: November 2020 Edition
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
Exploring Gen Z: How They Differ From Millennials
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
Return To Retail
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
COVID-19 Public Trust And Readiness Barometer: May 2020 Edition
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With Consumers
Environics Research Partnered With The Rideau Hall Foundation To Better Understand The Giving Behaviour Of Canadian Millennials
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials.
Mobile Ethnography And The NBA All-Star Weekend Part 1
The 2016 NBA All-Star Weekend in Toronto marked the first time an NBA All-Star game had ever been played outside of the United States. It was a major event, promising to showcase the city on a world stage – and the excitement leading up to the weekend was palpable.
