La génération Z adopte de plus en plus les fêtes de jour, privilégiant des rassemblements intimes et une consommation plus responsable. Comme Derek Leebosh d’Environics Research explique, cette tendance post-pandémique reflète un désir de socialiser autrement, avec créativité et modération.
Gain insights into the 2025 travel landscape and understand traveller intentions, behaviours, and values.
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
Where did Labubus come from? Turns out they’re reflective of trends amongst Gen Z and potentially even a recession indicator… here’s how. (By one of our Gen Z marketers)
Explore how Dove’s Real Beauty campaign anticipated a cultural shift years in the making—through rising Social Values like authenticity, diversity, and empowerment. Learn how marketers can harness subtle signals to create campaigns that resonate deeply.
Across generations, alcohol drinkers are rethinking their relationship with alcohol and moderating their intake. Noa Friedman and Natalia Palacio explore how the mindful drinking trend is transforming the alcohol industry and opportunities for brands to appeal to shifting consumer attitudes towards drinking.
Thais Saito explores how Social Values shape Canadians’ sense of the Canadian Dream, influencing their confidence, financial security, and aspirations, beyond financial status.
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
A recent article from The Cord explores the rise of the sober curious movement among Gen Z, featuring Social Values insights from Noa Friedman.
Thais Saito reviews recent data on Canadian dreams and aspirations and breaks down their top priorities going into 2025.
With 2025 marking the arrival of Gen Beta, Susan Seto joined Amy Bell at CBC BC Today to discuss what’s in store for the new generation.
The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.
