2026 Canadian Travel & Tourism Outlook Report
Discover where, why and how Canadians are travelling in 2026 and the travel trends, destinations and experiences shaping the Canadian tourism outlook.
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Globe & Mail: Inside the Priorities of Canadian Car Buyers
Environics Research partnered with Clutch to uncover the key factors shaping Canadians’ vehicle choices.
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The Great Canadian Banking Shift
More than one in five Canadians opened a financial product outside their primary bank in the past year. What does that mean for loyalty, retention and the battle for primacy?
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Canadian Travel Press Feature: What Drives Travel Choices
Canadian travellers are increasingly choosing experiences that reflect their values, identity, and emotional needs, not just destinations. Though two travellers may look the same on paper, their motivations can be entirely different.
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Why Gender Equality Can’t Count on the Young
Are Gen Z men more likely to believe in gender inequality than men of the Baby Boomer generation? Are these findings true generational differences, or are they products of life stage?
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The Natural Resource Sector and Canadian Values: A Caution for Industry
As Canadian consumers place greater importance on corporate responsibility, resource companies face growing expectations to demonstrate environmental stewardship through action, not promises.
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Acting Canadian: How Evolving Identity Is Reshaping the Future of Canadian Brands
Canadian identity is evolving under the influence of five key forces transforming the marketplace. Brands that respond with purpose, transparency, and consistency will earn lasting trust.
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When Budgets Tighten, Choices Narrow: How GTA Residents Are Adapting to Rising Costs
As costs climb across the GTA, residents are finding ways to cut back on everyday expenses, from discretionary spending to grocery habits. However, housing stands apart, a pressure point where many feel the impact yet have few options to meaningfully respond.
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Humble Brands, Strong Values, Real Loyalty
Barry Watson explores how rising Canada–U.S. tensions accelerated a shift already underway: Canadians are increasingly choosing local brands that feel genuine, responsible, and rooted in shared values.
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Canadian Brands: Built on Values | 2026 Report
This report explores how Conscious Individualism and related Canadian Social Values are reshaping what trust, meaning, and relevance look like for Canadian brands in 2026.
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Gen X Segmentation Report
Generation X is reaching peak influence as leaders, caregivers, and decision-makers. This report uncovers six Social Values segments that explain how Gen X thinks, chooses, and engages today.
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Fêtes de jour: la fin des soirées pour la Gen Z?
La génération Z adopte de plus en plus les fêtes de jour, privilégiant des rassemblements intimes et une consommation plus responsable. Comme Derek Leebosh d’Environics Research explique, cette tendance post-pandémique reflète un désir de socialiser autrement, avec créativité et modération.
