2025 Canadian Women’s Mentorship & Networking Report
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
Exploring Gen Z’s Sober Curious Movement: The Cord
A recent article from The Cord explores the rise of the sober curious movement among Gen Z, featuring Social Values insights from Noa Friedman.
New year, old dreams: What are Canadians aspiring for?
Thais Saito reviews recent data on Canadian dreams and aspirations and breaks down their top priorities going into 2025.
CBC BC Today: What’s in store for Gen Beta with Susan Seto?
With 2025 marking the arrival of Gen Beta, Susan Seto joined Amy Bell at CBC BC Today to discuss what’s in store for the new generation.
Engaging Early Adopters in the Sober Curious Movement
The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.
One Year on Duolingo
Vijay Wadhawan delves into how Duolingo’s engaging strategies can inspire improvements for patient programs.
5 tips for engaging youth in qualitative research
Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.
Holiday Gift Guide 2024: How to Shop for Gen Z
In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
The Sober Curious Alcohol Trend: What Motivates Gen Z to Reduce Alcohol Consumption
Noa Friedman analyzes the sober curious alcohol trend and why Gen Z segments are motivated to reduce alcohol consumption.
Are Millennials and Zillennials the same thing?
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
The Meaning of Life to Millennials: Connection, Experiences, Impact
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
AI and Market Research – How do we get the most value for clients?
The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
