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Consumer Lifestyle

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The Butterfly Effect of Real Beauty

Explore how Dove’s Real Beauty campaign anticipated a cultural shift years in the making—through rising Social Values like authenticity, diversity, and empowerment. Learn how marketers can harness subtle signals to create campaigns that resonate deeply.

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environics team in sobr market tasting drinks

Mindful Drinking: How Moderation Trends are Shaping the Alcohol Industry

Across generations, alcohol drinkers are rethinking their relationship with alcohol and moderating their intake. Noa Friedman and Natalia Palacio explore how the mindful drinking trend is transforming the alcohol industry and opportunities for brands to appeal to shifting consumer attitudes towards drinking.

Read More Mindful Drinking: How Moderation Trends are Shaping the Alcohol IndustryContinue

Young man is sitting at a table in a library, working on a laptop and looking thoughtfully into the distance

Who is living the Canadian Dream? It depends, in part, on Social Values

Thais Saito explores how Social Values shape Canadians’ sense of the Canadian Dream, influencing their confidence, financial security, and aspirations, beyond financial status.

Read More Who is living the Canadian Dream? It depends, in part, on Social ValuesContinue

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2025 Canadian Women’s Mentorship & Networking Report

This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.

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Graphic of bottles by Rytham Sahni

Exploring Gen Z’s Sober Curious Movement: The Cord

A recent article from The Cord explores the rise of the sober curious movement among Gen Z, featuring Social Values insights from Noa Friedman.

Read More Exploring Gen Z’s Sober Curious Movement: The CordContinue

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New year, old dreams: What are Canadians aspiring for?

Thais Saito reviews recent data on Canadian dreams and aspirations and breaks down their top priorities going into 2025.

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Susan Seto and Amy Bell on CBC BC Today

CBC BC Today: What’s in store for Gen Beta with Susan Seto?

With 2025 marking the arrival of Gen Beta, Susan Seto joined Amy Bell at CBC BC Today to discuss what’s in store for the new generation.

Read More CBC BC Today: What’s in store for Gen Beta with Susan Seto?Continue

Early Adopters of alcohol free

Engaging Early Adopters in the Sober Curious Movement

The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.

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One Year on Duolingo

Vijay Wadhawan delves into how Duolingo’s engaging strategies can inspire improvements for patient programs.

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5 tips for engaging youth in qualitative research

Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.

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Gen Z Holiday Shopping

Holiday Gift Guide 2024: How to Shop for Gen Z

In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want

Read More Holiday Gift Guide 2024: How to Shop for Gen ZContinue

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LCBO’s Spirit of Sustainability commitment

Natalia Palacio highlights Environics Research’s collaboration with the LCBO to assess its social and environmental impact, supporting its commitment to sustainability and community well-being.

Read More LCBO’s Spirit of Sustainability commitmentContinue

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Environics Social Values

Environics Social Values