Canadian Brands: Built on Values 2026 Report
This report explores how Conscious Individualism and rising Canadian Social Values are reshaping what trust, meaning, and relevance look like for Canadian brands in 2026.
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Gen X Segmentation Report
Generation X is reaching peak influence as leaders, caregivers, and decision-makers. This report uncovers six Social Values segments that explain how Gen X thinks, chooses, and engages today.
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Fêtes de jour: la fin des soirées pour la Gen Z?
La génération Z adopte de plus en plus les fêtes de jour, privilégiant des rassemblements intimes et une consommation plus responsable. Comme Derek Leebosh d’Environics Research explique, cette tendance post-pandémique reflète un désir de socialiser autrement, avec créativité et modération.
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2025 Canadian Travel & Tourism Outlook Report
Gain insights into the 2025 travel landscape and understand traveller intentions, behaviours, and values.
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2025 Social Media Trends in Canada
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
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The Age of the Labubu – Why is Gen Z so invested in collectibles?
Where did Labubus come from? Turns out they’re reflective of trends amongst Gen Z and potentially even a recession indicator… here’s how. (By one of our Gen Z marketers)
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The Butterfly Effect of Real Beauty
Explore how Dove’s Real Beauty campaign anticipated a cultural shift years in the making—through rising Social Values like authenticity, diversity, and empowerment. Learn how marketers can harness subtle signals to create campaigns that resonate deeply.
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Mindful Drinking: How Moderation Trends are Shaping the Alcohol Industry
Across generations, consumers are rethinking their relationship with alcohol. Noa Friedman and Natalia Palacio examine how mindful drinking is reshaping the alcohol industry and creating new opportunities for brands.
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Who is living the Canadian Dream? It depends, in part, on Social Values
Thais Saito explores how Social Values shape Canadians’ sense of the Canadian Dream, influencing their confidence, financial security, and aspirations, beyond financial status.
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2025 Canadian Women’s Mentorship & Networking Report
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
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Exploring Gen Z’s Sober Curious Movement: The Cord
A recent article from The Cord explores the rise of the sober curious movement among Gen Z, featuring Social Values insights from Noa Friedman.
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New year, old dreams: What are Canadians aspiring for?
Thais Saito reviews recent data on Canadian dreams and aspirations and breaks down their top priorities going into 2025.
