Facebook still leads, YouTube is gaining ground, and younger Canadians continue to use a distinctly different mix of platforms. New Environics Research findings also show how the Social Values associated with each platform can help brands and organizations communicate more effectively in each environment.
Environics Research’s Susan Seto explores new menopause research revealing gaps in workplace support, the importance of psychological safety and how employers can better support women navigating menopause.
Environics Research was featured in a Globe and Mail article examining whether Canadians’ growing support for domestic brands will endure beyond the political and trade tensions that intensified it.
Discover where, why and how Canadians are travelling in 2026 and the travel trends, destinations and experiences shaping the Canadian tourism outlook.
Environics Research partnered with Clutch to uncover the key factors shaping Canadians’ vehicle choices.
More than one in five Canadians opened a financial product outside their primary bank in the past year. What does that mean for loyalty, retention and the battle for primacy?
Canadian travellers are increasingly choosing experiences that reflect their values, identity, and emotional needs, not just destinations. Though two travellers may look the same on paper, their motivations can be entirely different.
Are Gen Z men more likely to believe in gender inequality than men of the Baby Boomer generation? Are these findings true generational differences, or are they products of life stage?
As Canadian consumers place greater importance on corporate responsibility, resource companies face growing expectations to demonstrate environmental stewardship through action, not promises.
Canadian identity is evolving under the influence of five key forces transforming the marketplace. Brands that respond with purpose, transparency, and consistency will earn lasting trust.
As costs climb across the GTA, residents are finding ways to cut back on everyday expenses, from discretionary spending to grocery habits. However, housing stands apart, a pressure point where many feel the impact yet have few options to meaningfully respond.
Barry Watson explores how rising Canada–U.S. tensions accelerated a shift already underway: Canadians are increasingly choosing local brands that feel genuine, responsible, and rooted in shared values.
