Understanding What Decision-Making Drivers Matter Most
Our competitive brand benchmarking research has allowed us to build a greater understanding of the dimensions that actually drive sales.
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Next Stop: Data-Driven Customer Service! – MRIA2016
Environics Research and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 Conference.
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The LCBO And Structural Equation Modelling: How To Test Emotional Brand Connections
Likely the most well-known crown corporation in Ontario, the LCBO is actually one of the world’s largest buyers of alcoholic beverages. With 639 retail stores offering about 24,000 products annually, it’s no wonder. They service the beverage needs of an entire province and, last year, they made over $4.9 billion in sales – but for…
