The Expanding Role Of Pharmacists In Canadian Healthcare
Data from a survey that we conducted in January of this year indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
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Medical Marijuana In Canada: The Pharmacists’ Perspective
Pharmacies have changed dramatically in recent years. The old-school apothecaries are being rapidly replaced by larger, one-stop retail experiences offering everything from groceries to cleaning products, in addition to prescription drugs. In spite of the rapid increase in the number of SKUs (Stock Keeping Units) found in the average drug store, there is one notable…
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Doing More With Less: The Future Of Pharmaceutical Sampling
The pharmaceutical industry consistently talks about increasing efficiency, minimizing waste, and increasing the ROI on all marketing and sales activities. But, did you know that samples, one of the most expensive sales and marketing tools that pharma companies produce, go to the wrong physicians almost half the time? Environics has found that, on average, 43%…
