2025 Canadian Travel & Tourism Outlook Report
Gain insights into the 2025 travel landscape and understand traveller intentions, behaviours, and values.
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Holiday Gift Guide: How to Shop for Gen Z
In this article, Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
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Personas – A powerful way to understand your audience
To reach your audience, you need to really “get” them. Personas are a powerful way to do that. Learn more about our approach to personas.
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How Social Values Shape Learners’ Choices About Post-Secondary Institutions
Our Social Values data reveals how students select their post-secondary institutions based on their Gen Z segments.
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OCAD University – Shaping a mental health initiative
Environics Research applied Social Values insights to help OCAD University shape the design and implementation of a mindfulness program.
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How Millennials’ Values Shape their Pursuit of Work-life Balance
What does work-life balance mean to Millennials and how does this translate into their career and personal lives?
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Social Media in Canada | Generational Differences & Social Values
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
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Millennials are conflicted about technology
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
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The Meaning of Life to Millennials: Connection, Experiences, Impact
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
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Millennials Social Values Segmentation Report
Using Social Values to understand the needs, values and motivations of Millennials
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PatientConnect – Social Values Segmentation
As organizations work to keep pace with evolving public expectations and preferences, those in the healthcare industry can benefit from developing a nuanced understanding of healthcare users.
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Just because it’s digital doesn’t mean it can’t be real
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
