In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
To reach your audience, you need to really “get” them. Personas are a powerful way to do that. Learn more about our approach to personas.
Alanna Sawatzky analyzes our Social Values data on how students select their post-secondary institutions based on their Gen Z segments.
Environics Research applied Social Values insights to help OCAD University shape the design and implementation of a mindfulness program.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using Social Values to understand the needs, values and motivations of Millennials
As organizations work to keep pace with evolving public expectations and preferences, those in the healthcare industry can benefit from developing a nuanced understanding of healthcare users.
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
