Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
We used Environics’ Social Values research to shed some light on the underlying beliefs and attitudes associated with belief in conspiracy theories.
In response to COVID-19, many countries, including Canada, closed borders and enforced travel restrictions. Although many have lifted such restrictions, uncertainties around reopening persist in many cases.
David MacDonald and Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in the financial services industry, and what financial advisors need to know when approaching this large and diverse cohort.
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials.
A new national survey offers a fresh perspective on Canada’s Millennials, highlighting their unique social values and distinct segments. This research helps clarify the varied and often contradictory stereotypes surrounding this generation.
