The Age of the Labubu – Why is Gen Z so invested in collectibles?
Where did Labubus come from? Turns out they’re reflective of trends amongst Gen Z and potentially even a recession indicator… here’s how. (By one of our Gen Z marketers)
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Watching Wealthsimple Grow Up – Part 1
How a New Kind of Client is Shaping the Future of Finance.
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Engaging Gen Z – Applying Social Values In Higher Education
Canada’s post-secondary institutions are facing growing challenges due to limited public funding, tuition limits, and constraints on international enrolment. In this evolving landscape, understanding the needs and values of Gen Z students is crucial.
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A Social Values Journey Down Memory Lane
Barry Watson shares how Michael Adams transformed marketing and public insight through Social Values. His visionary work empowered leaders across sectors to understand Canadians more deeply, shaping strategy, policy, and social change.
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The Butterfly Effect of Real Beauty
Explore how Dove’s Real Beauty campaign anticipated a cultural shift years in the making—through rising Social Values like authenticity, diversity, and empowerment. Learn how marketers can harness subtle signals to create campaigns that resonate deeply.
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The Globe & Mail Feature: Gen Z Women at Work – Engaging the Next Generation
Victoria Sicilia shares insights at the Globe & Mail’s Women in Leadership Conferences on how to engage Gen Z Women at Work.
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Mindful Drinking: How Moderation Trends are Shaping the Alcohol Industry
Across generations, consumers are rethinking their relationship with alcohol. Noa Friedman and Natalia Palacio examine how mindful drinking is reshaping the alcohol industry and creating new opportunities for brands.
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Understanding the Mentorship and Networking Gap for Women Professionals
Susan Seto previews insights from our report with Monday Girl, emphasizing the need for mentorship and networking to create spaces where women feel accepted and a sense of belonging.
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Who is living the Canadian Dream? It depends, in part, on Social Values
Thais Saito explores how Social Values shape Canadians’ sense of the Canadian Dream, influencing their confidence, financial security, and aspirations, beyond financial status.
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2025 Canadian Women’s Mentorship & Networking Report
This report by Monday Girl and Environics Research sheds light on the current state of mentorship and “The Networking Gap” and how a supportive network can level up your career.
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News Release: 2025 Canadian Women’s Mentorship and Networking Report with Monday Girl
As Monday Girl gears up for it’s annual Toronto Summit, the 2025 Canadian Women’s Mentorship and Networking Report, in partnership with Environics Research releases a preview of the findings.
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Toronto Tourist Attractions 2025
In celebration of National Tourism Week 2025, our curated guide showcases local Canadian travel experiences tailored to four values-based traveler types—Explorers, Indulgers, Relaxers, and Adventurers.
