Plan your ultimate fan experience in Toronto during the 2025 World Series. This curated travel guide for Baseball fans highlights where to watch the game, local eats, and insider tips tailored to every fan.
Our latest tourism research reveals Canadian travellers remain optimistic and values-driven, shaping domestic tourism and destination marketing in 2025.
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
Where did Labubus come from? Turns out they’re reflective of trends amongst Gen Z and potentially even a recession indicator… here’s how. (By one of our Gen Z marketers)
How a New Kind of Client is Shaping the Future of Finance.
Canada’s post-secondary institutions are facing growing challenges due to limited public funding, tuition limits, and constraints on international enrolment. In this evolving landscape, understanding the needs and values of Gen Z students is crucial.
Barry Watson shares how Michael Adams transformed marketing and public insight through Social Values. His visionary work empowered leaders across sectors to understand Canadians more deeply, shaping strategy, policy, and social change.
Explore how Dove’s Real Beauty campaign anticipated a cultural shift years in the making—through rising Social Values like authenticity, diversity, and empowerment. Learn how marketers can harness subtle signals to create campaigns that resonate deeply.
Victoria Sicilia shares insights at the Globe & Mail’s Women in Leadership Conferences on how to engage Gen Z Women at Work.
Across generations, consumers are rethinking their relationship with alcohol. Noa Friedman and Natalia Palacio examine how mindful drinking is reshaping the alcohol industry and creating new opportunities for brands.
Susan Seto previews insights from our report with Monday Girl, emphasizing the need for mentorship and networking to create spaces where women feel accepted and a sense of belonging.
Thais Saito explores how Social Values shape Canadians’ sense of the Canadian Dream, influencing their confidence, financial security, and aspirations, beyond financial status.
