Why you need to watch Wicked
Vijay Wadhawan dives into the underlying themes of the musical turned film, and how the female lead’s contrasting Social Values express the film’s key messages.
Vijay Wadhawan dives into the underlying themes of the musical turned film, and how the female lead’s contrasting Social Values express the film’s key messages.
Taylor Swift Eras, Social Values Version! Helping you identify which era you’re currently in by breaking down each aesthetic and Social Values. We’re celebrating the upcoming 9 Canadian shows that will close out the iconic Eras Tour.
Susan Seto shines light on the women, particularly those in junior and mid-level roles, who are more likely to be struggling in the workplace
To reach your audience, you need to really “get” them. Personas are a powerful way to do that. Learn more about our approach to personas.
Alanna Sawatzky analyzes our Social Values data on how students select their post-secondary institutions based on their Gen Z segments.
Vijay Wadhawan shares his personal reflections from his mental health journey into great takeaways for leaders in the workplace.
Vijay Wadhawan reflects on the shift from a “patient-centric” to “human-centric” approach within healthcare.
Noa Friedman analyzes the sober curious alcohol trend and why Gen Z segments are motivates to reduce alcohol consumption.
Vijay Wadhawan reflects on how employees can thrive at work with an understand of Social Values and mindsets.
For Digital Health Week, Ahsan Sadiq and Sabrina Atwal reflect on Digital Health innovation and adoptions, as well as the importance of communicating it effectively.
Environics Research applied Social Values insights to help OCAD University shape the design and implementation of a mindfulness program.
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.