Toronto will be at the heart of the 2026 FIFA World Cup in Canada, welcoming fans from across the country and around the globe. Discover curated game-day itineraries for four different traveller types, helping every visitor experience World Cup excitement in Toronto their own way.
Barry Watson explores how rising Canada–U.S. tensions accelerated a shift already underway: Canadians are increasingly choosing local brands that feel genuine, responsible, and rooted in shared values.
This report explores how Conscious Individualism and rising Canadian Social Values are reshaping what trust, meaning, and relevance look like for Canadian brands in 2026.
Often overlooked between Boomers and Millennials, Gen X is navigating healthcare from multiple angles at once as patients, caregivers, and care coordinators. Drawing on new generational and values-based segmentation data, this analysis explores how complexity, system strain, and limited bandwidth are reshaping how Gen X engages with healthcare, and what organizations can do to make action easier to start and sustain.
Often overlooked in generational conversations, Generation X is a powerful yet underestimated force shaping decisions at home, at work, and as consumers. With peak earning power, dual caregiving responsibilities, and experience bridging the analog and digital worlds, Gen X offers significant strategic value for organizations willing to move beyond outdated stereotypes.
Generation X is reaching peak influence as leaders, caregivers, and decision-makers. This report uncovers six Social Values segments that explain how Gen X thinks, chooses, and engages today.
With the launch of the Destination Niagara strategy, this is how the region can leverage Social Values to attract more Canadian travellers.
Our latest report reveals a major brand awareness gap, with only one-third of Canadians recalling any domestic travel ad. Destinations like Newfoundland and Labrador lead in ad recall through authentic, values-driven storytelling, proving that emotional resonance and audience alignment are key to boosting top-of-mind awareness in an oversaturated travel market.
As the Toronto Blue Jays head to the World Series for the first time since 1993, one question lingers beyond the stats and scores. What makes us such devoted fans? Using Environics Research’s Social Values, Felicia Wirahardja explores the deeper reasons behind our loyalty and pride for the Jays.
Plan your ultimate fan experience in Toronto during the 2025 World Series. This curated travel guide for Baseball fans highlights where to watch the game, local eats, and insider tips tailored to every fan.
Our latest tourism research reveals Canadian travellers remain optimistic and values-driven, shaping domestic tourism and destination marketing in 2025.
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
