The Toronto Blue Jays are heading to the World Series, and whether you’ve been a lifelong fan or are just joining in on the excitement, Toronto is the place to be.
We know not all fans (or travellers) are the same. Some crave comfort and familiarity, while others chase energy and novelty and that’s why we’ve created this not-so-traditional game day guide, so you can plan your perfect day in Toronto based on what you value most when you travel.
Drawing from Environics Research’s Social Values-based Traveller Segmentation, we’ve mapped out four unique World Series fan itineraries. Each reflects a different traveller mindset. Find out which type of fan you are — from where to stay to how to celebrate (fingers crossed) after the final pitch — and make the most of your game day experience, your way.






Brand Apathy
Utilitarian Consumerism
Traditional Family