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  • Toronto Tourist Attractions 2025

Toronto Tourist Attractions 2025

In celebration of National Tourism Week 2025, our curated guide showcases local Canadian travel experiences tailored to four values-based traveler types—Explorers, Indulgers, Relaxers, and Adventurers.

Posted on:   Saturday Mar 1st 2025

Article by:   Michele Cunningham

Whether your dream trip is to explore Toronto downtown, relax on a Nova Scotia beach or hike a remote trail in Saskatchewan, Canadians are excited to explore our country this year.

To celebrate National Tourism Week 2025 and all that Canada has to offer, we’ve curated a selection of local experiences organized by four distinct values-based traveler segments: Explorers, Indulgers, Relaxers, and Adventurers.

Exploring Toronto through the lens of Social Values

graffiti alley in toronto in winter

Travel Style: Explorers

You want to travel at your own pace to craft a bespoke experience. You’re on the lookout for local authentic offerings you can’t find anywhere else – from food and drink, to art, markets, and historical sites.

Travel Itinerary

  • Kensington Market
  • Chinatown
  • St. Lawrence Market
  • Royal Ontario Museum
  • Graffiti Alley – Pictured
  • Distillery District

Social Learning

Brand Genuineness

Adaptability To Complexity

arial view of high park in toronto

Travel Style: Relaxers

You’re interested in comfort, relaxed experiences, rejuvenating outdoors, spending time in nature and offerings that are easy to access. There’s nothing like low-key, wallet-friendly options to make you happy.

Travel Itinerary

  • Toronto Islands
  • High Park – Pictured
  • Riverdale Park
  • The Beaches
  • Evergreen Brickworks

Need For Escape

Attraction To Nature

Importance Of Price

casa loma castle in toronto

Travel Style: Indulgers

You’re all about polished style, higher-end pampering, and personal indulgence. From the services you seek to the environments you like to spend time in, you embrace flair and refinement.

Travel Itinerary

  • Miraj Hammam Spa
  • The Elmwood Spa
  • Othership
  • Yorkville
  • King St. West
  • Casa Loma – Pictured

Importance Of Aesthetics

Need For Status Recognition

Propriety

bustling ossington avenue during summer

Travel Style: Adventurers

You’re into fun adventure, sensory experiences and social vibrancy that engage the senses to reinvigorate the spirit. A combination of soothing down-time and entertaining distractions help you feel that you’ve truly had a break.

Travel Itinerary

  • TIFF Lighthouse
  • Harbourfront – Waterfront
  • Ossington Avenue – Pictured
  • Queen St. West

Attraction To Crowds

Vitality

Pursuit Of Novelty

Michele Cunningham
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Michele Cunningham

Vice President, Strategy & Insight


Reach out to learn more

To gain an even deeper insight into our Tourism insights, contact VP of Strategy & Insight Michele Cunningham to learn more.

Contact Us

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Social Values

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