Whether your dream trip is to explore Toronto downtown, relax on a Nova Scotia beach or hike a remote trail in Saskatchewan, Canadians are excited to explore our country this year.
To celebrate National Tourism Week 2025 and all that Canada has to offer, we’ve curated a selection of local experiences organized by four distinct values-based traveler segments: Explorers, Indulgers, Relaxers, and Adventurers.





Social Learning
Brand Genuineness
Adaptability To Complexity