About The Project
Amazon Ads, in partnership with Environics Research, conducted a global, qualitative, and quantitative research study, leveraging our decades-long expertise in tracking consumer Social Values to better understand the context within which consumers develop expectations, behaviors, and brand preferences. The goal was to facilitate deeper connections between brands and their consumers.
The Higher Impact Report is an annual study focused on exploring the evolving values and issues of importance for consumers around the world. The report itself has evolved over the years to cover more regions and topics, but the core goal remained the same, to showcase the importance of brands leading with their values. Amazon Ads set out to help advertisers better understand their key audiences, offer new ways to engage with them, and shared best practices for showing up authentically. For the report’s campaign, the main goals were to drive increased awareness, consideration, and brand equity.
