Canadians Overwhelmingly Want Urgent Action To Reverse Biodiversity Loss

Our recent survey in collaboration with WWF-Canada reveals that 77% of Canadians believe that we are at a crisis point and must act in the next 10 years to reverse biodiversity loss. This number is up 10 percentage points (from 67%) since the last time the survey question was asked back in August 2021, indicating a growing sense of urgency.

Overall, 54% of respondents stated that they wanted Canada to play a leadership role in order to ensure the highest possible conservation targets. In addition, Canadians anticipate that the government will implement meaningful and measurable measures to halt and reverse the loss of wildlife. Half of Canadians also want the federal government to prioritize achieving its goal of protecting 30% of the country’s land and water by 2030.