Sagen’s 2025 Homeowner Trends & Financial Fitness Study – Nov 6th, 2025
Environics Research supported Sagen and the Canadian Association for Financial Empowerment on the 2025 Homeowner Trends & Financial Fitness Study, which explores how Canadians aged 25–45 view homeownership and financial readiness. The study surveyed more than 2,000 Canadians who recently purchased a home or plan to buy one soon. Results show that while first-time buyers remain financially stronger than the average Canadian, first-time intenders are increasingly cautious, with half delaying their purchase plans due to economic uncertainty. The findings also highlight growing reliance on family support, increased use of First Home Savings Accounts, and shifting preferences toward longer mortgage amortizations.
