Younger Investors Turn to AI, but Still Trust Advisors
The study finds that 44 percent of Canadian investors now feel negative about their investments, up sharply from 32 percent a year earlier. Rising concerns about cost of living pressures, the risk of economic recession, and trade tariffs are weighing on investor sentiment, while anxiety about retirement preparedness has also increased. Although long term saving remains a top priority, more Canadians are shifting focus toward managing day to day expenses and reducing debt.
It is understandable to be concerned about one’s investments, and while broad equity markets appreciated significantly in 2025 the ride wasn’t smooth. What’s key is finding a balance between managing short-term needs while at the same time not sacrificing the growth potential needed to meet long-term goals like retirement.
Neal Kerr
Head, Scotia Global Asset Management
The research also highlights the critical role of professional financial advice in building confidence and reducing financial stress. Investors who met with a financial advisor in the past six months were significantly more likely to feel confident about their financial situation, compared with those who had not. While some younger investors are experimenting with social media and AI tools for investment guidance, most continue to rely on advisors as their primary source of support. Together, the findings underscore the importance of trusted advice and regular engagement in helping Canadians navigate financial uncertainty.
Data from the annual Scotia Global Asset Management Investor Sentiment survey:
