Canadian Travel & Tourism Insights
Custom research can be a significant investment, with long lead times. We understand that not all destinations or attractions have the budget or timeline required for a custom engagement, but that teams need deep insights quickly to adapt to the changing environment.
Recognizing this need for accessible, actionable intelligence, we’ve surveyed Canadians to understand their travel intentions and trip preferences over the next 12-18 months, but our approach centers around the core motivators of travel decisions: Social Values.
Behind every planned trip is a traveller with a deep set of Social Values. Social Values represent how we navigate the world according to what is important to us. In the tourism sector, Social Values enable us to tell a more compelling story around travel: moving beyond who is travelling and where they are going, by getting deeper into the why they are travelling and what types of experiences they may be drawn to as a result of their social values.
