Engaging Gen Z – Applying Social Values ​In Higher Education

Canada’s post-secondary institutions are facing growing challenges due to limited public funding, tuition limits, and constraints on international enrolment. In this evolving landscape, understanding the needs and values of Gen Z students is crucial.
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Understanding post-secondary students has never been more important.

Canada’s post-secondary sector is undergoing a significant shift. With stagnant government funding, tuition caps in many provinces, and restrictions on international student enrolment, institutions are facing mounting financial and strategic pressures.


Read our report to:

  • Explore our diverse Gen Z segments
  • Discover how Social Values drive decision making for post-secondary students
  • Identify strategies for engaging Gen Z at different stages in the post-secondary journey

Learn how to use Social Values to unlock deeper student insights and build a stronger strategy for recruitment, relationships, and retention.

Connect with Michele Cunningham and Alanna Sawatzky to learn more about our Education & Labour Force Sector.