
New Survey Reveals The Diversity Of Canada’s Millennial Generation Through Their Social Values
TORONTO, ON – February 15, 2017 A new national survey released today reveals a bold portrait of Canada’s Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults.
The results show that Millennials cannot be lumped into a single group defined by their age, or by other demographic characteristics such as gender, region or socio-economic status. They are a diverse part of the Canadian society, made up of six social values “tribes”, each reflecting a distinct worldview and approach to life. While Millennials may share some common experiences and aspirations as befits their stage in life, there are notable differences in outlook and life path across these tribes, be they “Engaged Idealists,” “Bros and Brittanys,” or “Lone Wolves.”
The results show that Millennials cannot be lumped into a single group defined by their age, or by other demographic characteristics such as gender, region or socio-economic status
Stephen Huddart
J.W. McConnell Family Foundation
514-288-2133 ext. 229
shuddart@mcconnellfoundation.ca
J.W. McConnell Family Foundation
514-288-2133 ext. 229
shuddart@mcconnellfoundation.ca
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