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  • Digital Economy: The Canadian Segmentation

Digital Economy: The Canadian Segmentation

The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
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This segmentation, along with Environics’ industry expertise, allows us to provide your organization with tailor-made and actionable consultation services that map your customers’ journeys, identify critical touchpoints, fill gaps and pain points along the way, and engage with them in the ways that matter – in order to grow your organization’s brand engagement and loyalty.

Fill out our brief form to view the full report.

Download the full Digital Economy Segmentation report to learn more about Canadians’ emerging values as shaped by technology and digital experiences.

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