Skip to content
Purple and gray Environics Research logo that links back to homepage
  • Industries
    • Advertising & Marketing
    • Corporate Affairs
    • Education Sector
    • Energy & Environment
    • Financial Services
    • Healthcare
    • Lifestyle & Culture
    • Mobility
    • Non-Profits
    • Public Sector
    • Sustainability
    • Tech & Digital Platforms
    • Travel & Tourism
    • Workplace Culture
  • Expertise
    • Social Values
    • Research
      • Qualitative
      • Quantitative
      • Advanced Analytics
      • Online Intelligence
    • Consulting
      • B2B Research
      • Brand Health & Strategy
      • Hard-to-Reach Audiences
      • International Research
      • Marketing Ideation
      • Product Innovation
      • Public Consultation & Engagement
      • Reputation Research
      • Stakeholder Engagement
      • Thought Leadership
      • Trend Consulting
      • Workshops
    • Solutions
  • Insights
    • Reports
    • Articles
    • Case Studies
    • News
  • About
    • Affiliations
    • Careers
    • Climate Action
    • Our Offices
    • Our Team
    • Privacy Policy
Contact Us
  • Industries
    • Advertising & Marketing
    • Corporate Affairs
    • Education Sector
    • Energy & Environment
    • Financial Services
    • Healthcare
    • Lifestyle & Culture
    • Mobility
    • Non-Profits
    • Public Sector
    • Sustainability
    • Tech & Digital Platforms
    • Travel & Tourism
    • Workplace Culture
  • Expertise
    • Social Values
    • Research
      • Qualitative
      • Quantitative
      • Advanced Analytics
      • Online Intelligence
    • Consulting
      • B2B Research
      • Brand Health & Strategy
      • Hard-to-Reach Audiences
      • International Research
      • Marketing Ideation
      • Product Innovation
      • Public Consultation & Engagement
      • Reputation Research
      • Stakeholder Engagement
      • Thought Leadership
      • Trend Consulting
      • Workshops
    • Solutions
  • Insights
    • Reports
    • Articles
    • Case Studies
    • News
  • About
    • Affiliations
    • Careers
    • Climate Action
    • Our Offices
    • Our Team
    • Privacy Policy
  • Home
  • /
  • Insights
  • /
  • Timeline Stories
  • /
  • Book – Fire And Ice

Book – Fire And Ice

Drawing on a decade of social values research conducted on both sides of the Canada-U.S. border, Michael Adams’s third book was Fire And Ice: The United States, Canada and the Myth of Converging Values. It argued that despite the two countries’ profound economic integration, their many historical, demographic and geographic similarities, and the ubiquity of...

Drawing on a decade of social values research conducted on both sides of the Canada-U.S. border, Michael Adams’s third book was Fire And Ice: The United States, Canada and the Myth of Converging Values. It argued that despite the two countries’ profound economic integration, their many historical, demographic and geographic similarities, and the ubiquity of American popular culture in Canada, Canadians and Americans increasingly saw the world differently.


More Timeline Stories

Timeline Stories

About – How It Started

11/01/24

Darragh Fitzgerald

Timeline Stories

Solutions – Perspectives On Pornography

11/01/24

Darragh Fitzgerald

Timeline Stories

Solutions – Social Values in Canada

11/01/24

Darragh Fitzgerald

    About

  • Contact
  • Offices

Social

  • Linkedin
    LinkedIn
  • Youtube
    YouTube
  • facebook
    Facebook

    Featured

  • The Future of Workplace Culture
  • The Journey To Net Zero By 2050
  • Gen Z Segmentation Report

    Policies

  • Privacy Policy

Environics Research © 2025. All Rights Reserved.

Environics Social Values

Environics Social Values