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Solutions – Gen Z Segmentation
Solutions – Gen Z Segmentation
In 1995, Environics conducted its first segmentation of generational cohorts based on Social Values. At the time we segmented Elders, Boomers and Generation X, and have since developed segmentations for Millennials and now Gen Z.
In 1995, Environics conducted its first segmentation of generational cohorts based on Social Values. At the time we segmented Elders, Boomers and Generation X, and have since developed segmentations for Millennials and now Gen Z.