We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
PatientConnect
To better understand what the healthcare community is doing to help build trust, we hosted a panel of healthcare leaders who are seeing the demand for increased collaboration and a need for higher trust in their various roles across the system.
WATCH: Building Trust In Healthcare PresentationTo watch our VP of Corporate and Public Affairs Tony Couslon and VP of Health and Wellness Vijay Wadhawan discuss the erosion of trust in the Canadian healthcare industry at our recent event, ...
Effective Flu Shot Communications Should Focus On Values Over DemographicsARTICLEBY VIJAY WADHAWANAs fall turns to winter, public health officials are making their annual push to encourage Canadians to get flu vaccines. According to Health ...
Data from a survey that we conducted in January of this year indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness IndustryARTICLE BYVIJAY WADHAWANIn January of 2016 our Health and Wellness team conducted a worldwide survey in partnership with the IRIS network ...
Doing More With Less: The Future Of Pharmaceutical SamplingARTICLE BYVijay WadhawanThe pharmaceutical industry consistently talks about increasing efficiency, minimizing waste, and increasing the ROI on all marketing and sales activities. But, ...
Promoting Healthcare Brands In Categories Dominated By GenericsARTICLE BYVijay WadhawanGeneric or brand name; it’s a choice we’re all faced with on a daily basis and it’s a choice that’s causing more and more concern for branded pharmaceutical ...