To reach your audience, you need To really “get” them. Maysa Husseini shows us that Personas are a powerful way to do just that. Learn more on our personas research.
Social Values
Nhi Phan, Research Associate, reflects on her development into her first professional role with Environics and how it can help others navigate their own professional journeys.
For Digital Health Week, Ahsan Sadiq and Sabrina Atwal reflect on Digital Health innovation and adoptions, as well as the importance of communicating it effectively.
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
Environics Research conducted quantitative and qualitative research to assess what type of employment modern veterans want once they leave military service, and the reasons why.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.