AI Pulse Healthcare Study

Capturing Canadian attitudes on AI to give leaders the evidence to guide responsible adoption, investment, and governance.

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AI is moving from pilot projects to routine clinical practice faster than policy, ethics, and public trust can keep pace. The Environics Research Pulse on AI – Healthcare Report delivers clear, data-driven insight into Canadians’ expectations and concerns, giving leaders the evidence they need for responsible adoption, investment, and governance.

Submit the form below to sign up for:

  • Free and Early Access to Topline Findings Report
  • Launch Day Webinar
  • Opportunity to Pre-Purchase the Report with a 20% Discount
  • On Going Insights (ie: Emails as new data comes in also exclusive insights from a PatientConnect™ stand point)

Exclusive Research & Insights

AI Pulse Healthcare study members will receive an exclusive research report that will only be accessible to study subscribers.

Consultative Discussions

Our team is here to ensure you are set up for success. We work with client teams to ensure our insights are socialized and actionable.

AI Pulse Healthcare Study

Study Objectives

Modern Hospital Physical Therapy: Doctor Uses Tablet Computer, Helps Disabled Patient with Injury Walk on Treadmill Wearing Advanced Robotic Exoskeleton Legs. Physiotherapy Rehabilitation Technology

Public Familiarity and Comfort with AI

Measure baseline awareness of everyday AI, from voice assistants to medical chatbots. Identify the touch-points shaping Canadians’ first impressions and chart comfort levels across life-spheres from home, work, mobility, money, and, most critically, health.

AI Powered Care

Probe perceptions of AI across the care continuum from screening, diagnosis, treatment and monitoring. Surface perceived benefits (speed, accuracy, access) against concerns (safety, empathy gaps, job impact) and map which tasks people feel must stay human-led versus machine-assisted.

Trust, Oversight and Governance Expectations of Canadians

Discover which actors like clinicians, governments, tech firms, regulators etc. earn Canadians’ trust to build and police medical AI. Pinpoint desired safeguards: transparency, bias checks, human-in-the-loop, data privacy, and expectations around accountability when things go wrong.

Real World Insight and Tipping Points

Use scenario vignettes to test when cautious curiosity flips to green-light approval or red-flag rejection. Quantify “tipping points” along to help reveal the triggers that sway support.

Values Based Segmentation of AI Attitudes

Apply Environics’ Patient Connect values framework to cluster Canadians into distinct patient segments. Show how core values like innovation appetite, authority trust, and optimism for personal future drive openness or resistance, arming stakeholders with profiles for precision engagement strategies

Study Themes

01

Familiarity with AI

  1. Use and Familiarity – Ask where people already encounter AI (e.g., voice assistants, streaming, health apps) and how often they interact with it.
  2. Self Reported Literacy and Confidence – Gauge how well they believe they understand AI and their confidence in explaining it to someone else.
  3. Map Sector Specific Comfort Levels – Rate comfort with AI recommendations across sectors—healthcare, finance, retail, mobility, legal—to map hot- and cold-spots.
  4. Positive Associations – Identify the benefits that resonate most (speed, accuracy, access, cost) and why these feel valuable.
  5. Top of Mind Concerns – Capture first worries—privacy, bias, job loss, loss of human touch—to surface barriers that need addressing.

02

AI Powered Healthcare

  1. Care Continuum Application – Identify which clinical tasks Canadians are willing to see AI Support or Lead (ie: screening, diagnosis, treatment, monitoring etc.)
  2. Perceived Benefit-Risk Trade Offs – Probe whether speed, accuracy, or 24/7 access outweigh worries about errors, gaps in human care or cost to jobs etc.
  3. HCP Involvement – Measure how much physician/health care practitioner involvement people require when AI suggests or executes care decisions.
  4. Equity and Access Implications – Ask if respondents believe AI will widen or narrow in care for rural, low-income, or marginalized groups.
  5. Visibility of AI Tools – Understand how visible the use of AI should be to patients.

03

Trust, Oversight & Governance

  1. Trusted Gatekeepers – Identify which stakeholder groups/organizations/governments Canadians want to have driving oversight and governance of AI in healthcare.
  2. Transparency and Explainability – Understand the importance for plain language explanations for AI decisions and data sources.
  3. Acceptable Oversight Levels – Understand tolerance for AI autonomy and the level of human involvement needed to feel safe.
  4. Data Privacy Confidence – Understand whether they believe that the current laws are sufficient to protect personal health data in AI workflows.
  5. Accountability and Liability – Understand who Canadians believe should take responsibility/pay/apologize when an AI driven error harms a patient.

04

Real-World Insights & Tipping Points

  1. Autonomy vs. Benefit Trade Offs – See how much faster service, lower cost or increased conveniences will get Canadians to accept use of AI.
  2. Evidence Threshold – Better understand what evidence is needed to make Canadians feel like they can trust AI in a healthcare setting.
  3. Incentive Driven Adoption – Are there incentives that would encourage Canadians to use more AI tools in a healthcare setting.
  4. Privacy vs. Value Exchange – Explore how much personal data respondents would trade for personalized AI healthcare and advice.
  5. Deal Breaker Scenarios – Understand features or applications of AI that would instantly remove any support for the use of AI in healthcare settings.

Contact Us

Connect with our Healthcare Expert

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At Environics, Vijay has has a celebrated career and proven track record in catalyzing significant change within the healthcare sector. Spanning across various roles encompassing frontline healthcare operations, dynamic sales and marketing roles, digital marketing strategy, and brand strategic consulting, Vijay’s expertise revolves around steering organizations towards forging meaningful connections with both their customers and stakeholders.

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Vijay Wadhawan

Senior Vice President – Health & Wellness at Environics Research

An elderly man looks at a pill bottle in his hand while sitting across the table from a doctor in the doctor's office. He appears to be making a decision about it.

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