Focus GTA
Comprehensive Municipal & Regional insights
Comprehensive Municipal Insights
Focus GTA is a syndicated study by Environics Research that we conduct every Fall and Spring in the Greater Toronto Area (GTA). The study focuses on various aspects of resident satisfaction, including service delivery, perceptions of quality of life and obtaining value for taxes. The study is a great way to take a pulse in the GTA and see how residents are feeling about where they live. Each wave of Focus GTA tracks key metrics including perspectives on municipal services, satisfaction with regional and municipal governments, and most important local issues. The report and questions can be totally customizable to special topics that pertain to your municipality or region. Recent special topics have included perspectives on housing affordability, crime and safety, diversity and inclusion as well as feelings of community pride.
Focus GTA 2024 Report
How satisfied are GTA residents with where they live and what issues are top of mind? This report previews a selection of key findings from our Spring 2024 wave, showcasing a glimpse into the data we collect semi-annually. Subscribers of the study have access to the full report, including the opportunity to add their own custom questions.
A Must-Have For Decision Makers
Focus GTA is an essential tool for decision-makers who need to understand the attitudes and priorities of Greater Toronto Area residents. The survey, which has existed for more than 40 years, provides community-level insights, regional and municipal benchmarks, and public opinion trends over the past decade regarding a wide range of relevant topics, including:
- Top local issue
- Satisfaction with governance
- Perceptions of service delivery
- Value for tax dollars
- Quality of life
- Seniors’ issues
- Transportation
- Housing and affordability
- Crime and public safety
Reliable Results
Focus GTA is an online study with GTA residents that includes tracking data from previous waves where applicable. Environics Research sets quotas for age, gender, income, and region, and focuses on ensuring the sample sufficiently includes residents from underserved groups, such as newcomers. Clients can request specific oversampling of their region, or certain populations, to gather deeper insights about their residents.
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Concise Reporting
A subscription can be purchased for a single wave or biannually, and includes:
- Detailed reporting
- Trending over the past decade
- Regional comparisons
- An infographic of study data for quick reference
- Data tables
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Unique To Our System
The survey includes a special oversampling of underserved and minority groups in order to provide deep insights for Regional and Municipal decision makers as they develop policies and plans that impact their residents. The key benefit of this oversampling is that it highlights a diversity of voices and provides a more comprehensive understanding of the full range of resident experiences and perspectives.
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Customizable Insights
In addition to accessing these shared insights, subscribers can choose to ask proprietary questions to their individual constituencies. Results from these questions are the exclusive property of the individual subscriber. Subscribers can also choose to boost the number of interviews in specific municipalities or regions, allowing for more robust comparisons.
