Non-Profits, Think Tanks, and Charities
Environics has decades of experience working with a wide range of think tanks, charities and associations across several policy areas
Understand Your Key Audience
Environics has decades of experience working with a wide range of think tanks, charities and associations across several policy areas. Our services include:
Policy Input
We carry out research and consultation/engagement projects to gather input from stakeholders, including those likely to be affected by proposed policies. Our extensive record of work in this area has included research with specialized audiences, including underserved populations, to understand their needs, expectations, and concerns. We gather insights and recommendations from members of the public and key stakeholders to support and inform policy development. Projects can range in scale from one-on-one interviews with a small number of specialist participants to surveys of thousands of Canadians. Some examples:
Communications and Messaging
Environics helps organizations understand who their key audiences are, what those audiences know or don’t know about particular topics, and how to connect with them in ways that resonate. We can assist with message development, testing reactions to policy proposals and identifying the most appropriate tone and channel for message delivery. We have extensive experience supporting public education and social marketing campaigns across a wide range of domains.
Consultation and Engagement
The Environics tool kit includes not only traditional public opinion and marketing research, but also public consultation and engagement approaches. Public consultation differs from traditional public opinion research in that it opens the doors wide to feedback from stakeholders who are affected by policies and decisions, enabling wide-ranging and relatively unconstrained input that delivers valuable context and detail to decision-makers. But using consultative approaches does not mean having to forgo methodological rigour. Our experienced team provides guidance and interpretation of consultation results: we understand who’s at the table, which perspectives may be underrepresented, and how to make sense of what you’re hearing – all as we create a safe and welcoming space for any stakeholder who wants their feedback to be considered.
Cultural Markets and Diversity
Canada’s diversity is unmatched, and reaching these often underserved communities can open doors to untapped markets. Discover how culturally sensitive engagement strategies can help your organization connect with hard-to-reach audiences, gain fresh perspectives, and craft more effective communications. Click to explore how Environics can help you better understand Canada’s evolving social landscape.
Think Tanks, Charities, and Non-Profits Insights
Thought Leaders
The AIDS Candlelight Vigil: Why it is Important to Me
06/28/23
Vijay Wadhawan
Thought Leaders
How to improve data quality in research with Indigenous peoples
06/22/23
Sarah Roberton
Thought Leaders
How to conduct research with the 2SLGBTQIA+ community
06/16/23
Vijay Wadhawan
Featured Case Study
Canadian Academy of Health Sciences | National Autism Strategy
Aug 22, 2024 | Case Study, Healthcare
Environics Research worked with the Canadian Academy of Health Sciences (CAHS) to support key elements of the engagement process undertaken as part of the Academy’s Assessment on Autism.
Our Experts
Vijay Wadhawan
Senior VP – Health & Wellness
Sarah Roberton
Senior VP – Corporate & Public Affairs
Tony Coulson
Group VP – Corporate & Public Affairs
Kosta Panaritis
VP – Health & Wellness
