One Year on Duolingo
Vijay Wadhawan delves into how Duolingo’s engaging strategies can inspire improvements for patient programs.
5 tips for engaging youth in qualitative research
Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.
Holiday Gift Guide 2024: How to Shop for Gen Z
In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
The Sober Curious Alcohol Trend: What Motivates Gen Z to Reduce Alcohol Consumption
Noa Friedman analyzes the sober curious alcohol trend and why Gen Z segments are motivates to reduce alcohol consumption.
Are Millennials and Zillennials the same thing?
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
The Meaning of Life to Millennials: Connection, Experiences, Impact
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
AI and Market Research – How do we get the most value for clients?
The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
Understanding Canadians with the weakest financial fitness
As a result of the pandemic and current economic environment, many Canadians are feeling greater financial challenges, particularly in light of the rapid rise in inflation impacting the cost of living, especially food and fuel.
COVID-19 Public Trust and Readiness Barometer: June 2022 Edition
Our recent research suggests widespread feelings of confidence and goodwill that will likely help Canadians navigate this period of change
Just because it’s digital doesn’t mean it can’t be real
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Amazon Ads & The Power of Brands to Drive Social Change | New York Times Feature
Our recent work with Amazon Ads features in the New York Times and uncovers how to fulfill consumers’ high expectations in an ever-changing world
How to Create Effective Hyper-Personalization
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
