Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
How Social Values Can Help Create Meaningful Connections With Consumers
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials.
