New findings from Environics Research’s 2026 Canadian Financial Services Switching Study point to a changing competitive landscape. Fewer consumers are opening financial products, while those who do are increasingly willing to look beyond their primary financial institution.
X just embedded itself into Canadian investing. The payments wallet is coming. Here’s what our data says about who’s ready – and who’s exposed.
Gen X is entering its most consequential financial decade, navigating phased retirement, uneven wealth, and multi‑generational pressures with a clear need for guidance rather than motivation.
Canadians are entering the mortgage market with a clear focus on competitive rates and seamless digital experiences. As borrowers compare more actively than ever, lenders that deliver clarity, value, and timely engagement are winning the next wave of homeowners.
Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs.
A new wave of young Canadians are rethinking long‑standing banking habits, driven by rising fees, digital convenience, and a desire to make their money work harder. Leandrea Sanchez reveals some trending insights from our recent Switching Study.
Kait Moreau reflects on Canadian women advisors and their strength and approach to relationship-driven and values-aligned guidance.
In this International Women’s Day feature, Bernice Cheung draws on Environics Research data to examine how women’s perspectives on AI, open banking, and data sharing could reshape the future design of financial services.
Data portability is emerging as a key driver of competition in Canada’s financial system by reducing the friction that keeps consumers from switching. As financial lives grow more fragmented, easier data movement could reshape trust, loyalty, and choice.
Nearly one in four Canadians opened an account with a new financial institution in the past year, the highest switching rate in Environics Research’s 20-year tracking of bank competition. Environics Research’s Switching Study lead, Heidi Wilson, shares what this shift means for financial institutions in conversation with Advisor.ca.
New research conducted by Environics Research for Scotiabank Global Asset Management shows that investor confidence declined in 2025 despite strong equity market performance.
Financial Post Feature: Canadians are switching banks at record levels, creating new pressure on financial institutions to prioritize retention over acquisition, according to the Financial Switching Study.
