Part 2 examines whether Canadians actually want to participate in the financial ecosystems banks are building, arguing that trust and perceived control—not architecture—will determine who wins. As open banking accelerates, EQ Bank’s move into the PC loyalty world shows that scale creates opportunity, but only transparency and genuine permission create adoption.
Canada’s recent wave of banking mergers isn’t just consolidation; it’s a shift toward ecosystem-driven financial experiences that embed banking into daily life. The EQ Bank + PC Financial deal exemplifies this change, giving EQ Bank a mass-market loyalty engine and Canadians a new kind of financial relationship built around behaviour, not just products.
We teamed up with Craft PR, on behalf of the Royal Bank of Canada to survey young adults in Canada to understand how social media influences their financial and overall well-being.
New U.S. tariffs in 2025 sparked client anxiety across Canada. The latest Advisor Perception Study reveals advisors balancing concern with resilience and underscores the need for clear insights and communication tools to guide investors through volatility.
Environics Research supported Sagen and the Canadian Association for Financial Empowerment on the 2025 Homeowner Trends and Financial Fitness Study, understanding how Canadians are viewing homeownership and their overall financial readiness.
Canadians are switching banks faster than ever. Wealthsimple’s $100B milestone marks a new digital era in loyalty, trust, and financial freedom.
Every generation—from early-career professionals to those nearing retirement—experiences work, stress, and health differently. So why should their benefits look the same?
The 2025 RIA Advisor RI Insights Study, conducted by Environics Research for the Responsible Investment Association (RIA), provides a comprehensive view of how Canadian financial advisors are engaging with responsible investment (RI) in today’s evolving market.
For Cybersecurity Awareness Month Bernice Cheung highlights why Canadians protect online data differently, revealing how Social Values shape security habits.
Environics Research is proud to announce the acquisition of Hay Research International and its Canadian Financial Services Switching Study, an industry-leading tracker of consumer behavior and brand performance in the financial services sector.
Bernice Cheung speaks at Open Banking Expo 2025: “Canada is brimming with talent and ambition—but we’re being held back.”
The End of Banking, or the Beginning of Something Bigger? How Wealthsimple Is Redefining Finance in Canada.
