2025 Canadian Travel & Tourism Outlook Report
Gain insights into the 2025 travel landscape and understand traveller intentions, behaviours, and values.
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2025 Social Media Trends in Canada
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
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Canada Energy Regulator (CER) – Measuring stakeholder trust and confidence
Our research project gathered feedback from key stakeholders about their perceptions of the CER along with suggestions for improvement.
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Is the public on board with Prime Minister Carney’s energy agenda?
Canadians are on board with PM Carney’s energy plan: most support boosting both clean and conventional energy to grow the economy without sacrificing climate action.
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The Globe & Mail: Energy Infrastructure Backed
Our latest national survey indicates that Canadians are looking for a balanced approach to energy development.
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This isn’t the first time an existential national crisis has upended Canadians’ vote intentions
Hear from Derek Leebosh’s latest article as he reflects on Canadian public opinion and political trends
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Reputation Measurement – Where should you start?
Learn how to measure corporate reputation with a tailored approach. Discover key steps to assess stakeholder perceptions, engage the right audiences, and select meaningful reputation metrics.
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The Politics of Gen X
Tony Coulson’s article The Politics of GenX explores how Canada’s Generation X, now at the peak of its influence, holds diverse political values that defy generational stereotypes, emphasizing that values—not age—are the key to understanding political behavior.
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Focus GTA: Insights from GTA residents
How satisfied are GTA residents with where they live and what issues are top of mind?
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Can clowning techniques really enhance public opinion research?
Philippe Marchand reflects on how clowning techniques in improvisation have presented key lessons that enhance work in qualitative research.
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Housing Preference in the GTA
Sarah Robertons latest report highlights what kind of home and community residents want to live in five to 10 years from now.
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Acceptance of Open Banking Among Canadians: Insights from Recent Survey
Bernice Cheung presents insights from recent survey outlining current acceptance rates of open banking among Canadians.
