New 2026 research on aging in Canada explores how older Canadians view health, financial security, quality of life and retirement, and how these attitudes have changed since 2005.
Are Gen Z men more likely to believe in gender inequality than men of the Baby Boomer generation? Are these findings true generational differences, or are they products of life stage?
Gain insights into the 2025 travel landscape and understand traveller intentions, behaviours, and values.
Discover the key 2025 social media trends in Canada, including platform usage, generational differences and audience insights. Learn how Canadians engage with Facebook, Instagram, TikTok, X, Reddit and more, and what these shifts mean for brands, institutions and communicators.
Our research project gathered feedback from key stakeholders about their perceptions of the CER along with suggestions for improvement.
Canadians are on board with PM Carney’s energy plan: most support boosting both clean and conventional energy to grow the economy without sacrificing climate action.
Our latest national survey indicates that Canadians are looking for a balanced approach to energy development.
Hear from Derek Leebosh’s latest article as he reflects on Canadian public opinion and political trends
Learn how to measure corporate reputation with a tailored approach. Discover key steps to assess stakeholder perceptions, engage the right audiences, and select meaningful reputation metrics.
Tony Coulson’s article The Politics of GenX explores how Canada’s Generation X, now at the peak of its influence, holds diverse political values that defy generational stereotypes, emphasizing that values—not age—are the key to understanding political behavior.
How satisfied are GTA residents with where they live and what issues are top of mind?
Philippe Marchand reflects on how clowning techniques in improvisation have presented key lessons that enhance work in qualitative research.
