Are Millennials and Zillennials the same thing?
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
What does community mean to millennials?
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
How Millennials’ Values Shape their Pursuit of Work-life Balance
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Social Media in Canada | Generational Differences & Social Values
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
Millennials are conflicted about technology
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
What is PatientConnect?
Ahsan Sadiq, Vice President, Health and Wellness, discusses how our Social Values drive decision making for healthcare patients to help organizations achieve better responses, increased engagement, and generally more differentiated and relevant customer experiences.
How Social Values made me a more empathetic researcher
Vijay Wadhawan explores how his continuous journey at Environics has influenced personal growth and his approach to strategic consulting.
The Meaning of Life to Millennials: Connection, Experiences, Impact
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Millennials Social Values Segmentation Report
Using Social Values to understand the needs, values and motivations of Millennials
Beyond the COVID-19 Crisis: Canada’s New Normal?
Group VP of Public Affairs Tony Coulson examines the impact of the COVID-19 pandemic on Canadians’ values and attitudes. Exploring the seven pandemic-era social trends and importance of understanding these experiences to support a smooth transition into the final stages of the pandemic and ensure a prosperous recovery for all Canadians.
Amazon Ads – Building Meaningful Brands
Leveraging our decades-long expertise in tracking consumer Social Values, we collaborated with Amazon Ads to better understand the context within which consumers develop expectations, behaviors, and brand preferences.
Your Toronto Experience | ESOMAR Conference 2022
Next month, the world’s largest Insights and Analytics summit will convene in Toronto for the first time since the inaugural conference back in 1947. Attendees will gather from around the globe, finally able to connect in person to share insights on industry trends and tools. Visitors will have a chance to explore Canada’s largest city…
