David MacDonald and Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in the financial services industry, and what financial advisors need to know when approaching this large and diverse cohort.
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials.
A new national survey offers a fresh perspective on Canada’s Millennials, highlighting their unique social values and distinct segments. This research helps clarify the varied and often contradictory stereotypes surrounding this generation.
