Why Canadians Protect Themselves Online, and Why Some Still Don’t
For Cybersecurity Awareness Month Bernice Cheung highlights why Canadians protect online data differently, revealing how Social Values shape security habits.
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It’s never too late to be a beginner again: Learning the new language of finance
Bernice Cheung shares how attending Consensus 2025 and exploring crypto helped her rediscover a beginner’s mindset and learn the evolving, tech-driven language of finance.
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Mindful Drinking: How Moderation Trends are Shaping the Alcohol Industry
Across generations, alcohol drinkers are rethinking their relationship with alcohol and moderating their intake. Noa Friedman and Natalia Palacio explore how the mindful drinking trend is transforming the alcohol industry and opportunities for brands to appeal to shifting consumer attitudes towards drinking.
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Healthcare Trends Canada 2025
In 2025, Canadian healthcare will face major shifts, from healthcare policy changes driven by the election to health equity concerns and evolving healthcare solutions like AI-driven care. As health and wellness take center stage, addressing healthcare challenges will require innovation, leadership, and a stronger focus on healthy habits and system-wide reforms.
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Engaging Early Adopters in the Sober Curious Movement
The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.
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Holiday Gift Guide: How to Shop for Gen Z
In this article, Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
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Reflecting on the 2024 Women in Payments Symposium: The Future of FinTech
Bernice Cheung reflects on the 2024 Women in Payments Symposium, sharing insights on FinTech trends, consumer behaviors, and the future of open banking in Canada.
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Balancing Opportunity and Caution: Canadians’ Mixed Feelings About AI
How do Canadians view AI? From curiosity and adoption to concerns, learn more insights from our latest FinTech study.
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Who’s Driving the Surge in FinTech Brand Awareness & Usage?
Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
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Millennials are conflicted about technology
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
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AI and Market Research – How do we get the most value for clients?
The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
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Achieving Brand Loyalty with Online Communities
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
