The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
We partnered with Amazon Advertising for a study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
Our recently released study conducted for IPC provides new insights into how financial advisors are growing their business over the course of the COVID-19 pandemic.
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.
A new survey commissioned by AGE-WELL, a federally-funded Network of Centres of Excellence, and conducted by Environics Research, offers a number of fresh insights into the attitudes of Canadians aged 65 and over and aged 50-64 toward aging, health and technology. The survey was conducted July 11 – 30, 2019 with over 2,000 Canadians 50…
