Reflecting on the 2024 Women in Payments Symposium: The Future of FinTech
Bernice Cheung reflects on the 2024 Women in Payments Symposium, sharing insights on FinTech trends, consumer behaviors, and the future of open banking in Canada.
Balancing Opportunity and Caution: Canadians’ Mixed Feelings About AI
How do Canadians view AI? From curiosity and adoption to concerns, learn more insights from our latest FinTech study.
Who’s Driving the Surge in FinTech Brand Awareness & Usage?
Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
Millennials are conflicted about technology
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
AI and Market Research – How do we get the most value for clients?
The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
Achieving Brand Loyalty with Online Communities
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
How to Create Effective Hyper-Personalization
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Users Are Becoming More Savvy About Privacy Trade-Offs
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Empowering and establishing a personal sense of control
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Social Values Building Meaningful Brands: A Guide For Canadian Brand Marketers
We partnered with Amazon Advertising for a study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
83% of Financial Advisors believe Technology is Key to Business Support and Growth
Our recently released study conducted for IPC provides new insights into how financial advisors are growing their business over the course of the COVID-19 pandemic.
Enhancing Customer Experiences With Positive Friction
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
