In 2025, Canadian healthcare will face major shifts, from healthcare policy changes driven by the election to health equity concerns and evolving healthcare solutions like AI-driven care. As health and wellness take center stage, addressing healthcare challenges will require innovation, leadership, and a stronger focus on healthy habits and system-wide reforms.
The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.
In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
Bernice Cheung reflects on the 2024 Women in Payments Symposium, sharing insights on FinTech trends, consumer behaviors, and the future of open banking in Canada.
How do Canadians view AI? From curiosity and adoption to concerns, learn more insights from our latest FinTech study.
Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
