Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs.
This report explores how Conscious Individualism and rising Canadian Social Values are reshaping what trust, meaning, and relevance look like for Canadian brands in 2026.
For Cybersecurity Awareness Month Bernice Cheung highlights why Canadians protect online data differently, revealing how Social Values shape security habits.
Bernice Cheung shares how attending Consensus 2025 and exploring crypto helped her rediscover a beginner’s mindset and learn the evolving, tech-driven language of finance.
Across generations, consumers are rethinking their relationship with alcohol. Noa Friedman and Natalia Palacio examine how mindful drinking is reshaping the alcohol industry and creating new opportunities for brands.
In 2025, Canadian healthcare will face major shifts, from healthcare policy changes driven by the election to health equity concerns and evolving healthcare solutions like AI-driven care. As health and wellness take center stage, addressing healthcare challenges will require innovation, leadership, and a stronger focus on healthy habits and system-wide reforms.
The First Sip Advantage: How do you engage Early Adopters of low alcohol and alcohol free beverages? Noa Friedman breaks down consumer trends through Social Values.
In this article, Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and how our Social Values segmentation can help you get the gifts they actually want
Bernice Cheung reflects on the 2024 Women in Payments Symposium, sharing insights on FinTech trends, consumer behaviors, and the future of open banking in Canada.
How do Canadians view AI? From curiosity and adoption to concerns, learn more insights from our latest FinTech study.
Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
