How Important Is Chinese New Year To Chinese Canadians?
ARTICLE BY
Bernice Cheung
85% of Chinese Canadians attended a special dinner for the Chinese New Year
* Data used in the graphic above was taken from the 2015 Chinese New Year Campaign Evaluation Study
Is your brand capitalizing with its own Chinese New Year Campaign? If so, our 2017 Chinese New Year Syndicated Study is the most cost-effective way to evaluate your success.
How can we help your organization?
Related insights
Toronto
33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010
Ottawa
116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089
Calgary
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735
VP – CULTURAL MARKETS & FINANCIAL SERVICES
Bernice brings over 12 years of marketing and management consulting experience from various industries, including consumer goods, retail, financial services, and healthcare. She helped clients with quantitative and qualitative market research, customer valuation, segmentation, and targeting. Prior to joining Environics, Bernice led the Ethnic Practice Area at Nielsen and Altus Strategy Group.
Bernice is a frequent speaker at conferences, specializing in insights about the lucrative newcomers consumer segment. As a result, she has consulted with over 80 CPG and retailers and often appears in the media to speak and write about the lucrative Canadian ethnic market. She has appeared in both mainstream (The Globe and Mail, Toronto Star, Canadian Grocer, etc.) and ethnic media (Fairchild TV, OMNI TV, Sing Tao, Ming Pao, etc.).
She received her MBA from Ivey Business School, with a concentration in marketing and strategy, and an Honours Bachelor of Commerce degree with distinction from DeGroote School of Business.
Recent Comments