How Important Is Chinese New Year To Chinese Canadians?

ARTICLE BY
Bernice Cheung

Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this holiday is to Chinese Canadians, we’ve put together the following infographic about Chinese New Year in Canada.

85% of Chinese Canadians attended a special dinner for the Chinese New Year

Data used in the graphic above was taken from the 2015 Chinese New Year Campaign Evaluation Study

Is your brand capitalizing with its own Chinese New Year Campaign? If so, our 2017 Chinese New Year Syndicated Study is the most cost-effective way to evaluate your success.

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VP – CULTURAL MARKETS & FINANCIAL SERVICES

Bernice brings over 12 years of marketing and management consulting experience from various industries, including consumer goods, retail, financial services, and healthcare. She helped clients with quantitative and qualitative market research, customer valuation, segmentation, and targeting. Prior to joining Environics, Bernice led the Ethnic Practice Area at Nielsen and Altus Strategy Group.

Bernice is a frequent speaker at conferences, specializing in insights about the lucrative newcomers consumer segment. As a result, she has consulted with over 80 CPG and retailers and often appears in the media to speak and write about the lucrative Canadian ethnic market. She has appeared in both mainstream (The Globe and Mail, Toronto Star, Canadian Grocer, etc.) and ethnic media (Fairchild TV, OMNI TV, Sing Tao, Ming Pao, etc.).

She received her MBA from Ivey Business School, with a concentration in marketing and strategy, and an Honours Bachelor of Commerce degree with distinction from DeGroote School of Business.

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