The FIFA World Cup is coming to Canada and Toronto will take centre stage as one of the host cities in June and July 2026. While the city is gearing up to welcome fans from across the world for exhilarating matches and a lively atmosphere, this momentous occasion also marks the first World Cup hosted in Canada.
Despite fans travelling from around the globe to support their favourite teams, we know that Canadians will also be flying in domestically to get in on all the action as well. We know our Canadian travellers are not all the same, so curating the perfect game-day itinerary for them ensures that they’re enjoying the game, their way. Our Social Values-based Traveller Segmentation helps us identify the different kinds of travellers that may visit us throughout the World Cup.






