Egale Canada: Using Public Opinion Research to Strengthen Advocacy

Our Approach

Designing a strategic research framework

Working closely with Egale Canada, we designed a nationally representative public opinion study that built on the organization’s 2025 benchmark and added new elements to address emerging issues shaping public discourse. Recognizing that Egale needed research to drive strategic decisions – not simply measure attitudes – Environics developed a strategic research framework that uncovered the factors underlying Canadians’ attitudes, increasing the usefulness and applicability of the research insights.

Applying expertise in research with equity-deserving populations

Drawing on our extensive experience conducting research with 2SLGBTQI+ communities and other equity-deserving populations, we developed an approach that balanced methodological rigour with a nuanced understanding of how public attitudes are shaped by lived experience, language, and social context. This enabled us to design research that was both inclusive and representative, while ensuring the findings reflected the complexity of the issues and could confidently inform national advocacy, communications, and public education efforts.

Translating research into strategic action

Throughout the engagement, Environics worked collaboratively with Egale Canada to interpret the findings and identify practical opportunities to act on the research. The project deliverables included a comprehensive internal report, a publicly released report, and strategic recommendations for engaging policymakers, media and stakeholders. This project also provided guidance for future research by identifying the issues, audiences, and trends where ongoing measurement would provide the greatest value.