About The Project
The Ontario HIV Treatment Network (OHTN) is a non-profit organization funded by HIV and Hepatitis Programs at the Ontario Ministry of Health. OHTN brings together collaborators across the sector to influence decision-making and improve the lives of all Ontarians living with, and at risk of, HIV.
OHTN embarked on a comprehensive consultation process to inform future public awareness campaigns promoting HIV prevention, testing, treatment and ongoing care; particularly among those at higher risk for HIV. This included historically underserved populations outside the communities that have traditionally been the focus of HIV prevention efforts, but where recent trends point to increasing rates of new infection.
As a partner in this work, Environics Research brought extensive experience in community engagement, research with hard-to-reach populations and a thoughtful approach to collaboration, recruitment and facilitation, informed by best practices and lessons learned from previous projects.
Recognizing that the results of this consultation would shape future public awareness campaigns and provide OHTN with a nuanced understanding of these audiences allows them to be authentically represented and see themselves in future campaigns.






