With new modes of data collection and analysis reshaping the research landscape in Canada, Environics Research invested in the creation of Environics Analytics, complementing the latter’s “big analytics” capabilities with a rich trove of social values research. Environics Analytics remains a close collaborator of Environics Research, and has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions.
After years or engaging Research House as a supplier, Environics Research acquired the research service firm, whose capabilities ranged from computer-assisted telephone interviews (CATI) to the provision of venues and supports for qualitative research.
The nonprofit Environics Institute for Survey Research was established by Michael Adams to promote relevant and original public opinion and social research on important issues of public policy and social change. Often initiating its own research programs and topic-specific studies, the Institute focuses on issues of public importance that might not otherwise be explored by firms or governments.
A key platform in our Health and Wellness practice area, MDConnect™ was created by Environics Research in partnership with IQVIA, a nationally respected provider of healthcare data, software, research and consulting services. The partnership supports a unique segmentation tool that combines Environics’ robust values-based segmentation model with physician data from IQVIA.
With social media becoming an increasingly important landscape for research insights, Environics Research invested in an innovative Montreal-based startup focused on the analysis of public conversations online. Nexalogy Environics became the newest addition to Environics’ versatile network of research enterprises.
The 2006 census revealed that for the first time, a majority of individuals who identified as Indigenous and lived in Canada were living in cities. To better understand the experiences, identities, values and aspirations of these people, the Environics Institute convened a diverse advisory circle (including Indigenous and non-Indigenous experts, academics, leaders and educators) and initiated the Urban Aboriginal Peoples Study, a landmark national study whose publicly available findings are housed at the University of Winnipeg.
Introduced to extend the value our Health and Wellness practice delivers to clients, PatientConnect™ is a values-based segmentation tool that provides organizations with a deeper understanding of the attitudes and behaviours that drive patients’ decision-making. The tool groups patients into five distinct groups based on opinion and perceptual data gathered over time, and helps leaders understand the values orientations that shape patients’ responses to information, advice and offerings.
With many Canadians wondering whether the xenophobic populism ascendant in other Western democracies was likely to gain broad social support and political power in Canada, Michael Adams assembled an evidence-based picture of Canadian dynamics in Could It Happen Here? Canada in the Age of Trump and Brexit.
The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. Extending a long record of collaborating to support high standards for research quality and ethics, Environics is proud to support CRIC’s efforts to protect the public interest in research. CRIC members include research agencies, companies that rely on insights, and other industry partners.
In 1995, Environics conducted its first segmentation of generational cohorts based on Social Values. At the time we segmented Elders, Boomers and Generation X, and have since developed segmentations for Millennials and now Gen Z.
The Focus Canada research program moved from Environics Research to the Environics Institute, where it continues to explore issues of public importance, ranging from trust in institutions to migration and multiculturalism. The Focus Canada database contains some of the richest and longest-running public opinion tracking data, enabling thoughtful analysis of changes in Canadian society over time.
The IRIS Global Network is one of the world’s largest of networks of independently owned research institutes. By joining this collaboration, which involves (37) IRIS offices around the world, Environics Research enhanced our ability to efficiently support clients in major global research initiatives, offering insight into international markets and their consumers, businesses and societies.
