Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
How can we
help you?
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Explore our latest Gen Z insights
Sara Plavsic and Kait Moreau discuss how our Millennials Social Values Segmentation report unveiled how Millennials are conflicted with technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
Find out how our team can help your organization.
Toronto
366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010
Ottawa
116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089
Calgary
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735