Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
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Explore our latest Gen Z insights

Sara Plavsic and Kait Moreau discuss how our Millennials Social Values Segmentation report unveiled how Millennials are conflicted with technology and what this means for brands.

“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.

Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
Find out how our team can help your organization.
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