Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
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help you?
Gen Z Social Values Segmentation
The Next Generation SegmentationREPORT
Our social values segmentation framework identified seven distinct Gen Z segments that differ, sometimes drastically, sometimes subtly, in their world views, attitudes, ...
reportReport
Gen Z Social Values Segmentation
The Next Generation SegmentationREPORT
Our social values segmentation framework identified seven distinct Gen Z segments that differ, sometimes drastically, sometimes subtly, in their world views, attitudes, ...
Explore our latest Gen Z insights
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
Find out how our team can help your organization.
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