Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
How can we
help you?
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
reportReport
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Explore our latest Gen Z insights
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
Find out how our team can help your organization.
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