Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
How can we
help you?
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Explore our latest Gen Z insights
This International Women's Day, Sarah Roberton provides some advice for her daughter, and her future employers. This years theme #InspireInclusion
Noa Friedman analyzes the sober curious alcohol trend and why Gen Z segments are motivates to reduce alcohol consumption.
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Find out how our team can help your organization.
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