Exploring Gen Z: How They Differ From Millennials
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
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Return To Retail
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
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COVID-19 Public Trust And Readiness Barometer: May 2020 Edition
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
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COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With Consumers
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Environics Research Partnered With The Rideau Hall Foundation To Better Understand The Giving Behaviour Of Canadian Millennials
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials.
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Mobile Ethnography And The NBA All-Star Weekend Part 1
The 2016 NBA All-Star Weekend in Toronto marked the first time an NBA All-Star game had ever been played outside of the United States. It was a major event, promising to showcase the city on a world stage – and the excitement leading up to the weekend was palpable.
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Medical Marijuana In Canada: The Doctor’s Dilemma
Environics’ Corporate and Public Affairs Team explores the growing business of medical marijuana in Canada and the concerns of many doctors
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The LCBO And Structural Equation Modelling: How To Test Emotional Brand Connections
Likely the most well-known crown corporation in Ontario, the LCBO is actually one of the world’s largest buyers of alcoholic beverages. With 639 retail stores offering about 24,000 products annually, it’s no wonder. They service the beverage needs of an entire province and, last year, they made over $4.9 billion in sales – but for…
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Diwali in Canada are Canadian Companies Capitalizing
Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity.
