Trump’s tariff threats have sparked concern in Canada, but they have also reignited national pride and a renewed focus on critical policy challenges. This moment presents an opportunity for Canadians to push for stronger economic and political collaboration to secure the country’s future.
Tony Coulson’s article The Politics of GenX explores how Canada’s Generation X, now at the peak of its influence, holds diverse political values that defy generational stereotypes, emphasizing that values—not age—are the key to understanding political behavior.
Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.
How satisfied are GTA residents with where they live and what issues are top of mind?
Our team share insights from Focus GTA highlighting resident opinions and growing concerns regarding public safety.
Our case study with the Office of the Commissioner of Official Languages (OCOL) reveals how to bridge understanding between English & French speakers.
Afin d’orienter ses initiatives continues de rapprochement interculturel, le Commissariat voulait mieux connaître la relation des anglophones avec le français et la culture francophone au Québec.
To reach your audience, you need to really “get” them. Personas are a powerful way to do that. Learn more about our approach to personas.
Our Social Values data reveals how students select their post-secondary institutions based on their Gen Z segments.
Philippe Marchand reflects on how clowning techniques in improvisation have presented key lessons that enhance work in qualitative research.
The Canadian Environmental Barometer is a syndicated study for leaders and decision-makers who need to keep pace with public attitudes on climate change, the environment, and energy.
Sarah Robertons latest report highlights what kind of home and community residents want to live in five to 10 years from now.
