IRIS Conference 2025
The Spring 2025 IRIS Market Research Worldwide meeting in Newcastle celebrated global collaboration, AI’s evolving role, and talent development, while welcoming new members and fostering personal and professional growth.
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Engaging Gen Z – Applying Social Values In Higher Education
Canada’s post-secondary institutions are facing growing challenges due to limited public funding, tuition limits, and constraints on international enrolment. In this evolving landscape, understanding the needs and values of Gen Z students is crucial.
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The Globe & Mail Feature: Gen Z Women at Work – Engaging the Next Generation
Victoria Sicilia shares insights at the Globe & Mail’s Women in Leadership Conferences on how to engage Gen Z Women at Work.
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This isn’t the first time an existential national crisis has upended Canadians’ vote intentions
Hear from Derek Leebosh’s latest article as he reflects on Canadian public opinion and political trends
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Three things we’ve learned conducting organizational reputation studies
Reputation research reveals how stakeholders truly perceive organizations, often challenging internal assumptions and guiding strategic decisions.
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Reputation Measurement – Where should you start?
Learn how to measure corporate reputation with a tailored approach. Discover key steps to assess stakeholder perceptions, engage the right audiences, and select meaningful reputation metrics.
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Energy East Revisited: Worth Another Look?
With renewed discussions on Canada’s energy future, Tony Coulson explores the strong public support for the Energy East pipeline and whether it could be revived in the wake of shifting economic priorities.
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Finding Opportunities Amid the Trump Chaos
Trump’s tariff threats have sparked concern in Canada, but they have also reignited national pride and a renewed focus on critical policy challenges. This moment presents an opportunity for Canadians to push for stronger economic and political collaboration to secure the country’s future.
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The Politics of Gen X
Tony Coulson’s article The Politics of GenX explores how Canada’s Generation X, now at the peak of its influence, holds diverse political values that defy generational stereotypes, emphasizing that values—not age—are the key to understanding political behavior.
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5 tips for engaging youth in qualitative research
Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.
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Focus GTA: Insights from GTA residents
How satisfied are GTA residents with where they live and what issues are top of mind?
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Crime and Safety: Addressing Growing Concerns in the GTA
Our team share insights from Focus GTA highlighting resident opinions and growing concerns regarding public safety.
