As 2025 came to a close, Canadians were anxious about the economy, global stability, and healthcare, yet surprisingly optimistic about the country’s direction. Our new data suggest cautious hope rather than deepening pessimism.
Explore how Gen Z, Millennials, and Gen X approach charitable giving, highlighting differences in spontaneity, trust, and preferred ways to contribute. Despite these differences, all generations share a desire to feel connected and make a meaningful impact.
Tony Coulson reflects on the IRIS Fall 2025 Meeting in Mexico City where global researchers explored AI, culture, and innovation in market research.
La génération Z adopte de plus en plus les fêtes de jour, privilégiant des rassemblements intimes et une consommation plus responsable. Comme Derek Leebosh d’Environics Research explique, cette tendance post-pandémique reflète un désir de socialiser autrement, avec créativité et modération.
We partnered with Accelerate to survey Canadians on the country’s electric vehicle supply chain. The study found strong public support across all components of the EV ecosystem but highlighted uncertainty about Canada’s ability to deliver.
Our research project gathered feedback from key stakeholders about their perceptions of the CER along with suggestions for improvement.
With the economy top of mind, Canadians are backing oil sands and pipelines—hoping for growth without sacrificing climate progress.
In the face of new geopolitical pressures and a rapidly evolving energy landscape, how ready are Canadians to embrace a bold national pivot?
Environics and CCPA explored how Canadians view CBC/Radio-Canada, revealing strong support for its role in unity, inclusion, and democracy.
For over a decade, Environics Research has helped Heart & Stroke track stroke awareness in Canada, shaping campaigns like FAST and the 2025 Stroke Month initiative.
Environics Research partners with Future of Good on their 2025 Changemaker Wellbeing Index.
The Spring 2025 IRIS Market Research Worldwide meeting in Newcastle celebrated global collaboration, AI’s evolving role, and talent development, while welcoming new members and fostering personal and professional growth.
