Three things we’ve learned conducting organizational reputation studies
Reputation research reveals how stakeholders truly perceive organizations, often challenging internal assumptions and guiding strategic decisions.
Reputation Measurement – Where should you start?
Learn how to measure corporate reputation with a tailored approach. Discover key steps to assess stakeholder perceptions, engage the right audiences, and select meaningful reputation metrics.
Energy East Revisited: Worth Another Look?
With renewed discussions on Canada’s energy future, Tony Coulson explores the strong public support for the Energy East pipeline and whether it could be revived in the wake of shifting economic priorities.
Finding Opportunities Amid the Trump Chaos
Trump’s tariff threats have sparked concern in Canada, but they have also reignited national pride and a renewed focus on critical policy challenges. This moment presents an opportunity for Canadians to push for stronger economic and political collaboration to secure the country’s future.
The Politics of Gen X
Tony Coulson’s article The Politics of GenX explores how Canada’s Generation X, now at the peak of its influence, holds diverse political values that defy generational stereotypes, emphasizing that values—not age—are the key to understanding political behavior.
5 tips for engaging youth in qualitative research
Engage youth in research with confidence. Discover five actionable tips to ensure young participants feel heard, respected, and inspired, driving authentic insights for impactful strategies.
Focus GTA: Insights from GTA residents
How satisfied are GTA residents with where they live and what issues are top of mind?
Crime and Safety: Addressing Growing Concerns in the GTA
Jordan Warren shares insights from Focus GTA highlighting resident opinions and growing concerns regarding public safety.
OCOL – Bridging Understanding Between Quebec’s French and English Speakers
Our case study with the Office of the Commissioner of Official Languages (OCOL) reveals how to bridge understanding between English & French speakers.
le Commissariat – Bâtir des ponts entre les francophones et les anglophones du Québec
Afin d’orienter ses initiatives continues de rapprochement interculturel, le Commissariat voulait mieux connaître la relation des anglophones avec le français et la culture francophone au Québec.
Personas – A powerful way to understand your audience
To reach your audience, you need to really “get” them. Personas are a powerful way to do that. Learn more about our approach to personas.
How Social Values Shape Learners’ Choices About Post-Secondary Institutions
Alanna Sawatzky analyzes our Social Values data on how students select their post-secondary institutions based on their Gen Z segments.
