“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using Social Values to understand the needs, values and motivations of Millennials
Group VP of Public Affairs Tony Coulson examines the impact of the COVID-19 pandemic on Canadians’ values and attitudes. Exploring the seven pandemic-era social trends and importance of understanding these experiences to support a smooth transition into the final stages of the pandemic and ensure a prosperous recovery for all Canadians.
Leveraging our decades-long expertise in tracking consumer Social Values, we collaborate annually with Amazon Ads to better understand the context within which consumers develop expectations, behaviors, and brand preferences.
Next month, the world’s largest Insights and Analytics summit will convene in Toronto for the first time since the inaugural conference back in 1947. Attendees will gather from around the globe, finally able to connect in person to share insights on industry trends and tools. Visitors will have a chance to explore Canada’s largest city…
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
We used Environics’ Social Values research to shed some light on the underlying beliefs and attitudes associated with belief in conspiracy theories.
In response to COVID-19, many countries, including Canada, closed borders and enforced travel restrictions. Although many have lifted such restrictions, uncertainties around reopening persist in many cases.
David MacDonald and Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in the financial services industry, and what financial advisors need to know when approaching this large and diverse cohort.
