We segmented Canadian investors into four distinct group to understand who these Canadians are, why they are interested in Responsible Investing and how the financial services industry can tailor messaging to each.
Businesses have businesslike motives, but they also have customers, employees, investors and board members who are people. To succeed, businesses will need to consider the values of these audiences as they contemplate their next steps on the journey to net zero.
All roads lead to COP26 next week, but it doesn’t mean everyone is paying attention. Learn more about the journey to net zero.
RI is no longer on the periphery of the financial services industry – and it’s important for investment firms, dealers and advisors to understand the opportunities that these investments present.
