Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.
A new survey commissioned by AGE-WELL, a federally-funded Network of Centres of Excellence, and conducted by Environics Research, offers a number of fresh insights into the attitudes of Canadians aged 65 and over and aged 50-64 toward aging, health and technology. The survey was conducted July 11 – 30, 2019 with over 2,000 Canadians 50…
A recent study conducted by Environics Research for TD Bank reveals that a majority of Canadians are comfortable with companies using AI
Environics Research’s Focus GTA survey of 1,005 Toronto-area adults provides a detailed analysis of citizens’ attitudes towards Uber.
