Finally, in the top left quadrant, we find Exclusion and Intensity. These individuals live on the edge and take risks for the thrill or for personal gain. They flaunt their success and crave constant attention, excitement and distraction while displaying anti-conformist behaviour.
Moving to the top right quadrant, we find Idealism and Autonomy. Those holding values residing in this quadrant are self-reliant and idealistic. They are open-minded and reject what they believe are “out-dated” institutions and norms.
In the bottom left quadrant, we have Status and Security. Individuals with values residing in this quadrant follow accepted rules and norms. They hold a strong works ethic, strive to achieve material success and demonstrations of social standing.
In the bottom right quadrant, we see Authenticity and Responsibility. These individuals hold a strong sense of duty and responsibility to others. They care deeply about ethics and fair mindedness and take care of mind, body and spirituality in the face of daily challenges.
The Social Values framework plots trends on two axis; Authority & Individuality (y-axis) and Survival & Fulfillment (x-axis), which produces the following quadrant framework.
The four quadrants of the Social Values framework are: Exclusion and Intensity (EI), Status and Security (SS), Authenticity and Responsibility (AR) and Idealism and Autonomy (IA).
Where each individual Social Value construct lies in this quadrant structure gives us an understanding of the type of person that would most strongly hold that viewpoint and helps us recognize and group the type of individual whose values might co-relate.
EXCLUSION AND INTENSITY
STATUS AND SECURITY
IDEALISM AND AUTONOMY
AUTHENTICITY AND RESPONSIBILITY